case study

Financial Institution Transforms Student Perception

Elevated Influence partnered with a major financial institution todrive college students to an online hub where they could learnhelpful tips for their financial future, as well as sign up for collegescholarships.

The campaign was successful in driving strong site traffic and positive comment sentiment, exceeding established financial benchmarks.

Brand Preception
As a brand with tough PR challenges, the campaign help shift brand perception and increase favorability by +29% as measured via a brand lift study.
Engagement Rate
Exceeded the native engagement rate benchmark for financial campaigns by +16%.
Positive Sentiment
100% Positive and Neutral Campaign Sentiment.